The digital marketplace has transformed beyond comprehension in the past few years. It’s safe to say that nothing is the same for businesses anymore, if not better. The way companies conduct business has forever been changed thanks to the evolution of marketing. Companies and businesses now have the opportunity to connect and engage with a bigger audience with the help of digital marketing tools. Your digital strategy is incomplete without the use of essential digital marketing tools.
While most of the digital marketing tools are foundational, others are more particular and specialized. Incorporating digital marketing tools in your digital stack can really help you stay on the top of your game.
We’ve listed out the best 5 digital marketing tools that reshape your brand and ensure a high-performing digital strategy.
Surveys have proven to be great tools to connect with your target audience and inquire valuable feedback. It’s crucial to understand the preferences of your target audience by asking them what they like and dislike about your brand, products, and services. And using Survey Anyplace is a great way to start. It’s a third-party application that lets you create customized surveys on mobile-friendly templates with relevant questions to your business. There are multiple price tiers to pick from, but you can start off with the free version of the software to test whether you like it. It’s a powerful lead generation tool you don’t want to miss out on!
Slack is a popular communication service used mostly by small and medium-sized companies. Slack ensures clear and uninterrupted conversations by operating in channels designated to certain topics or information. The conversation and collaboration are only encouraged and focused between the two parties communicating, which means no distractions or external tangents to disturb the conversation. You can create as many channels as you want to network, collaborate and meet with others.
The platform offers plenty of integration tools with other platforms, which makes Slack an even more powerful collaboration tool. It’s super easy to use, making it a great choice for beginners in the industry!
Google Ads is a powerful marketing tool you need to use to back your digital marketing efforts. Google Ads not only grants you access to the Google Keyword Planner but also lets you advertise via pay-per-click and pay-per-call ads. Whichever you choose, will display your Google Ad on the Search Engine Results Page (SERP) whenever a relevant query is searched with your chosen keywords.
Influencer marketing is a big part of digital marketing, but figuring out which social media influencers have fake followers and which ones are legitimate is a tough challenge. This is where BuzzSumo comes in to help. It finds out what you’re looking for and helps you identify the best social media influencers in your chosen niche or industry and connects you with them. It’s the perfect tool to fetch new trends and find content ideas. With the help of social mentions and analytics, it also lets you monitor the performance of your content.
Project management is anything but easy when there are multiple projects happening at once. This is where Asana makes a great tool. It’s an application that streamlines your workflow and encourages clear communication and collaboration to ensure timely work is done. From assigning tasks and setting deadlines to delegating workload and sharing files between team members, it’s a marketing tool that will help you identify bottlenecks in your game.
To Wrap It Up
Regardless of which digital marketing tactics you’re planning to use, you need these tools to simplify your life. From planning to executing, these tools drive results and transform businesses. Download them with the internet from Hargray Communications and make the most of your digital marketing opportunities. You can also save a few bucks by bundling the internet with Hargray cable and enjoy Hargray TV packages at a low rate too!